The Future is Conscious
Lead the change, and become a Conscious Brand
Purpose on Purpose®
Walk the talk with transparency, alignment and action
We’re in it Together
Mobilise your people to progress towards a better future
Brand Assessment
How conscious is your brand? Listen to your people
Online tool to assess your organisations cohesion and alignment to purpose
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A Conscious Brand supports positive impact – for people, organisations and the planet. It builds trust authentically through higher purpose, values and actions. It’s better business on purpose, and it’s the way of the future. Join other forward-thinking organisations and journey towards becoming a Conscious Brand.
How conscious is your brand?
Awareness and visibility are key to progress. Use our assessment tool to diagnose where your brand sits on its journey to conscious actuality.
How can you move towards a conscious future?
Mobilise your people towards a collective purpose and vision. Identify and build internal brand believers, receive guidance, track and measure your progress over time.
Conscious business is a state of being, when your business thrives in harmony with society and the environment in which it operates. This is what success looks like in the future for business. The Conscious Brands® Assessment Tool will assess your current position to give you a baseline, activate your organization and help guide you on your journey to becoming a conscious brand.
The journey to becoming conscious is most effective when organisations take steps to change their cultures and embed purpose in their DNA. And that can only happen through a cycle of strategic action and collaborative learning over time on the part of all stakeholders. The Conscious Brands® Assessment Tool will create a pathway towards this, along with transparency, awareness, accountability and measurement.
Higher Purpose
Purpose Driven Strategy
Agile and Responsive
Conscious Communication
Intrinsically Engaged People
Empathetically Connected Customers
Become a Conscious Brand, build trust and intentionally grow towards a better future
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Assessment Outcomes
- Build Stronger Teams and Partnerships
- Create a deeper understanding of each to the 6 pillars of a Conscious Brand.
- Uncover the deeper expression and understanding of higher purpose and values in your organization
- Increase organizational transparency and build deeper trust with stakeholders
- Encourage a new mindset and understanding in the organization
- Create a new and more holistic lens to see your strategy through
How does it work?
The Conscious Brands® Assessment Tool is a digital tool designed to empower your organization to progress towards a conscious future. Whether you’re just starting this journey or have been on it for a while, the tool will meet you where you’re at and provide the visibility and advice you need to grow further.
Via an organisation-wide assessment, the tool collates data from the inside-out to review broad aspects of your organisation’s activities covering all Six Pillars of a Conscious Brand: Higher Purpose, Purpose-driven Strategy, Conscious Communication, Intrinsically Engaged People, Empathetically Connected Customers and Agility and Responsiveness.
Assess
Measure your organisation against 6 key indicators of conscious brand growth.
Team Survey
Invite your team, leaders or other stakeholders to assess your organisation.
Recommendations
Receive recommendations based on your results to empower your journey towards conscious growth.
Measure Growth
Re-assess and track progress over time and receive new recommendations to enable ongoing growth.
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Client Testimonials
Conscious Brands is very thought provoking. Not only do they have a disciplined process to help you understand the alignment of purpose within your organization, they have very insightful ideas on how to move forward. Very, very useful and a pleasure to work with.
We are a very open and transparent organization and always value feedback from our team members. By using the this tool, it highlighted some areas within the organization that we knew were tender already, but the tool allowed us to see some other valuable information beyond the things we already knew.
Although our second year score overall was down, several departments were up, including the percentage of people who participated in the survey.
The tool led us to the work of Right People Right Seats - in some cases we had the right people with the organization, but fulfilling the wrong role, and were able to make shifts as a result.
