CONSCIOUS BRAND INDEX
A Conscious Brand supports positive impact – for people, organisations and the world. It builds trust authentically through higher purpose, values and actions. It’s better business on purpose, and it’s the way of the future.
We think of conscious business as a state of being, when your business thrives in harmony with the environment and society in which it operates. This is the future of business. The Conscious Brand Index will assess your current reality, and guide you on your organisational journey to consciousness.
The tool can’t carry your organisation up the mountain, or carry your pack, but it will act as a catalyst, a mirror and a guide. The journey to becoming conscious is most effective when organisations take steps to change their cultures and embed purpose in their DNA. And that can only happen through a cycle of strategic action and collaborative learning on the part of all stakeholders. The CBI tool will create a pathway towards this, along with transparency, awareness, accountability and measurement.
Get self-aware as an organisation and move faster towards a better future.
Why USE THE CONSCIOUS BRAND INDEX
HOW DOES IT WORK?
The Conscious Brand Growth Index is an online assessment tool to help organizations become better aligned and fulfil their impact potential by following the principles of Conscious Branding. It reviews broad aspects of your company’s activities, covering interactions and experiences with all stakeholders, including employees and customers. This is consistent with our definition of brand in its widest sense as the holistic experience of your company. Gone are the days of being able to design and control an insincere external image – brands that will endure into the future are those built and trusted from the inside-out.
Measure your organisation against 6 key indicators of conscious brand growth.
Invite your team, leaders or other stakeholders to assess your organisation.
Receive recommendations based on your results to empower your journey towards conscious growth.
Re-assess and track progress over time and receive new recommendations to enable ongoing growth.