This brand assessment tool is a gift to those who know there is more to business than just business – leaders who see how their actions can positively impact their employees, customers and all stakeholders. 

As business leaders, we have a great gift and responsibility to care for, inspire and sometimes even demand positive change in our world, and that can be realised through our organizations. We hope this tool helps you to understand the principles of conscious branding and how you can apply it to your organization to grow trust and ultimately, your positive impact.

It’s our desire that this tool will be a sherpa on your journey to building a purpose-led, conscious business and brand.

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