Brand Assessment

Brand Assessment

Measure your organisation against 6 key indicators of conscious brand growth.

The CBI tool is designed to help organisations review and develop their self-awareness, and assess how that awareness is showing up through their brand growth and practices by listening to their stakeholders.

Anyone can register and complete an individual assessment for an organisation. The survey assesses your organisation against 6 key indicators based on your answers:

  • Higher Purpose
  • Purpose-driven Strategy
  • Intrinsically Engaged Employees
  • Empathically Aligned Customers
  • Conscious Communications
  • Agility & Responsiveness

Team Surveys

Invite your team, leaders or other stakeholders to assess your organisation.

Conscious change and brand trust begins from the inside, and for an organization, that means your people. If you’re a leader or business owner you can create a survey to invite your team to assess your organisation and you will receive a collective company result. When employees are empowered to contribute and be heard, they feel more connected and motivated to work towards your purpose and growth together.

Setting up a team survey is easy. All you need is the email addresses of those you wish to participate in the collective survey. It could be a department, a team, or your entire workforce. Click the link below to get started.


Receive recommendations based on your results to empower your journey towards conscious growth.

We’ve partnered with experts in the fields of human behaviour, change management, communications, customer experience and leadership to develop recommendations for growth across each of the key areas. Once an individual or team survey has been completed, you will receive tips and recommendations to improve the area in which your organisation scored lowest.

Measure Growth

Re-assess and track company progress over time and receive new recommendations to enable ongoing growth.

A sense of progress keeps us humans motivated. Come back after you’ve implemented changes and see where your organisation has improved. The goal is for your organization to become more self-aware, employees more engaged in the journey, customers more committed, and you see positive brand growth.

Return as many times as you like. All of your assessment results will be stored on your profile.